Why are only 100 of our 400 partners active?

You know the problem: Hundreds of system houses sign up to your partner program, complete one project and then drop out of sight. What remains is a smallish core of resellers who are active, satisfied with you as a vendor, and even bring in new customers by themselves.

This is a widespread phenomenon, which we have investigated closely, together with some of our customers. And we have developed successful solutions. Today, we can tell what motivates system houses and resellers to sign up for a partner program. Which activation mechanisms work effectively depends on the individual vendor's products, solutions and/or services. And, of course, on the company culture and the type of partner support.

Are you responsible for activating existing partners?

Then tell us what kind of products or services your company sells.

Do you sell your products and services

Our current number of registered partners is

... of which are active

less than 20 percent

less than 50 percent

Are there any special requirements to resellers who want to join your partner program?


Over the years, we have observed that resellers are more engaged when becoming a member of a partner program is not too easy. If you are looking for active partners, you should not randomly add new companies to your program. After all, only the ones for whom your program's offerings and setup are a good fit will become active partners in the long run.

Let's talk about solutions for your challenge.

Together we will find a solution to your challenge. We work according to the motto: "Talking to each other never hurts." We are curious and want to get to know you, your company and your tasks. We are in the "people business", so trust is very important. A positive answer to the question: "Do we match?" is what we consider an essential prerequisite for cooperation. After all, we don't want to waste time - neither yours nor ours.

Arrange for a non-binding conversation now.

In preparation for an initial meeting, feel free to send us a description of your partner program. Please also include a non-disclosure agreement if this is required by your company's policy. That way, all formalities are taken care of in advance and we can get right down to the content.

Book a non-binding meeting now.