Why are only 100 of our 400 partners active?
You know the problem: Hundreds of system houses sign up to your partner program, complete one project and then drop out of sight. What remains is a smallish core of resellers who are active, satisfied with you as a vendor, and even bring in new customers by themselves.
This is a widespread phenomenon, which we have investigated closely, together with some of our customers. And we have developed successful solutions. Today, we can tell what motivates system houses and resellers to sign up for a partner program. Which activation mechanisms work effectively depends on the individual vendor's products, solutions and/or services. And, of course, on the company culture and the type of partner support.